About Us

Amalgam Design is a full service graphic design and strategic marketing firm located in Toronto. Full service means we start at the beginning and follow through until the end.

We have team members whose expertise includes graphic design, strategic marketing, online marketing & advertising, online fundraising, social media, web programming, systems development, and copywriting.

Marketing includes anything that comes into contact with your customer. Everything your customer sees either draws them closer to buying your product or pushes them further away. We examine everything and draw up a plan of what's working and what isn't. Then we get down to work and fix it.

We Rock

We are online rockstars. We create a perfect storm of digital connectivity to radically improve your revenues. In some cases, we have more than doubled the revenues of our clients through our online projects. We accomplish this because we are experts in all digital marketing channels, and we understand how they speak to each other. Effective marketing is like running a relay race. Each component does its part and hands the baton to the next component. We are results driven. No smoke and mirrors.

It's not always easy working with us. You won't always like what we have to say. We are not yes men. We are not people pleasers. We will always be fierce advocates for your organization even if it means defiantly arguing with you. This is why your business will succeed when you hire us. It will succeed or we will die trying.

Unification is Vital

The issue with so many marketing strategies today is that they employ too many service providers. How are you to maintain brand consistency when you've got your marketing, web design, online promotions and print design all being done by separate companies?

Amalgam Design determines the marketing strategy for your business and then integrates it into every aspect of your marketing efforts.

We Work Within your Budget

We work with all kinds of companies with all levels of revenue. We understand that start ups don't have the same budgets as multi-million dollar companies. We work with you, within your budget, to incrementally build your marketing strategy and success.

About You

You Begin With a Great Idea

So you've got this idea that you want to turn into a business. You've got your funding. Now what?

This is certainly an exciting time for you. We love entrepreneurs. It takes such guts to start a business – and a tremendous amount of hard work. We know where you are because we've done it ourselves. Contact us for more information about what you need to get started.

You've Made Your Small Business Prosper

It's time to run with the big boys, to swim with the sharks, to expand to new markets. Now what?

It's hard breaking out of your comfort zone. We can help. The Internet alone is an extremely powerful tool for making your business global. Our website designs are content rich, focusing both on search engine optimization (generating traffic) and conversion rates (sales). We target the best path for success and guide you down it, planning a marketing campaign that gets you out into that brave new world. Drop by for a free consultation and find out how we can help.

You're a Midsize Company Looking for New Ideas

So you've made your first couple of million. Great work. Now what?

We'll review your marketing materials from catalogues to websites to commercials and see where we think there is room for improvement. Whether it's finding a new channel to customers, giving your brand a boost, or even offering a new product or service, we can help. We are ideas people. Contact us for more information about our big ideas.

You're a Not-For-Profit Looking to Succeed Online

You're a successful not-for-profit organization but you think you could be using the Internet better. Now what?

We're experts at getting your website, email marketing, and social media informing, advocating, and fundraising! We understand that not-for-profit conversions are different. You are selling ideas, inspiration, and emotion. You need volunteers, advocates and donations and we know how to get them. We use all our marketing techniques to sell your cause and increase your supporters.

You're An Agency Looking To Outsource

Business is booming and your in-house creative team is overwhelmed. Now what?

We are the ultimate gap fillers. We create websites, microsites, email campaigns, and search engine marketing campaigns behind the scenes. That means we do the work and you take the credit. We help with design, copywriting, online development, and print. We're great at making you look good! Contact us for more information about how we can help.

Not About Us

We Are Not Marketing Consultants

Amalgam Design doesn't just identify what you need to do and then show you the door, we actually do it. We are not just your marketing advisors, we are your marketing department.

We Are Not an Advertising Agency

Advertising agencies are presented with an advertising "problem" for a client and they come up with an advertising "solution" for that problem. This is fine for companies that know what their "problem" is. For everyone else, advertising is one of the last legs of the marketing cycle which means you need to have done a ton of work before an ad agency can begin to help you.

We start at the beginning and help you position yourself within your market. We help establish your brand and identify obstacles within your marketplace. We strategize on how to overcome these obstacles and then develop creative advertising to augment the marketing plan.

We don't think in terms of "problems" and "solutions". Athletes competing in the 800 metre hurdles don't consider jumping over the hurdles as a "problem needing a solution" – it's the whole point of the sport!

We Are Not Just Graphic Designers

All of our designs are driven by the marketing strategy. Why? Because it's not about creating pretty graphics – it's about creating compelling designs that communicate a specific message. If you don't understand the message, how can you communicate it effectively?

Understanding the market and listening to the client are the most overlooked characteristics required of a good graphic designer. Too many designers make you fit into their style and make you communicate their way. A designer must be a chameleon who fully understands an idea and can crawl inside to make it blossom.

How We Began

Angie Caunce, owner of Amalgam Design, began as a writer and quickly discovered she had a sixth sense for marketing. When her passion also took her toward design, Angie decided to launch her own company. In March 1999, Amalgam Design took on its first clients.

In June of 2008, Amalgam Design moved into its current studio and took on a staff of coordinators, designers, coders and writers. Today, Amalgam's experts include social media addicts, art directors, and digital directors with over 14 years experience in the profit and not-for-profit sector.

Amalgam means a mixture or blend, the coming together of several parts to become a unified form. The name Amalgam Design represents the coming together of expert skills in one service provider.