We sometimes find that clients get confused between the “Follow Us” icons added to digital media and the “Share This” functionality that allows visitors to directly share web pages through social media. These 2 things are not interchangeable.
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Follow Us vs. Share This
To Rank or To Sell? Writing Website Content for Search Engines and Conversions
Do you write your website content to rank on page 1 of Google or do you write it to drive sales from your visitors? Don’t worry. I’m here to tell you that you can have your cake, and get your fork, because you can eat it too.
It is absolutely possible to write website content that ranks well in search engines and sells like a dream. The key is planning and achieving a perfect balance between the two objectives.
Top 10 Things I Love About Social Media
Social networks are a funny place. See Angie’s top ten favourite things about Facebook, Twitter and YouTube. And while you’re there, get some valuable insights into viral marketing and using networks for social responsibility.
Don’t Eat the Yellow Snow: Why You Can Pass on YellowPages.ca
I got no love for Yellow Pages. Anyone who knows me knows not to get me started. The Yellow Pages print book serves its purpose, on some level or another, or at least my dad likes it. I must admit, even I crack it open once every year or two but that’s only because so many of my local businesses haven’t clued into how awesome Google Maps is and have yet to list themselves on it.
What’s with the Buzz?
It has been 34 days since Google launched their social networking / messaging / real time update tool. Google buzz lets you “Start conversations about the things you find interesting”. This sounds awfully familiar. While twitter limits its users with 140 character messages, Buzz gives the user more features. But will it be a hit? Read more »
