I probably have about a hundred different blogs bookmarked between my computers, maybe more. Some I kept because I happened upon an informative article about a topic I was searching on. Some I bookmarked because they inspired me for a moment or I found an idea that took me off the track and I wanted to remember where I found it for when I have time to go back. On that second visit, if I make it there, I’ll check out a few other posts on the blog to see if there is anything else that might keep me coming back for more. I look for that spark that makes me want to take the reader-blogger relationship to the next level. You know, RSS.
For me, subscribing to an RSS feed is a pretty serious step. I can spend a lazy Sunday afternoon going through my bookmark categories checking out what’s new on some of the blogs I’ve saved for a rainy day, but it’s the ones with spark that I want to come to me. I want the excitement of seeing the (1) of a new post and I will take the time read it. The following blogs are ones where the spark was such that I didn’t even have to wait for that lazy afternoon. I just jumped right in.
How to Change the World by Guy Kawasaki
The best part about Guy Kawasaki is that he is connected. If you follow Guy’s blog or Twitter feed (@guykawasaki)you will find yourself hooked up to all kinds of information and cool stuff that you would otherwise have to spend hours on the internets to happen upon. Guy and his team find it for you instead. What I get from Guy Kawasaki is an easier way to look at the big picture of start ups, marketing, social media and more.
Penelope Trunk’s Brazen Careerist
There’s only a bazillion blogs out there. How many manage to put forth great ideas and information with real life and personality thrown in for good measure? Not many. This is why I look forward to posts on Penelope Trunk’s Brazen Careerist. She does it well. It’s like the little (1) I see in my RSS folder tells me there is a great letter waiting. Better yet, it’s like Penelope kept a secret diary about her start up and let me read it. And I can’t stop.
Seth’s Blog
Seth Godin’s blog rocks for one reason: there’s no BS. Not even a header. The posts are short and the ideas are rich. It’s the best marketing and sales blog to get your blood moving after too much rest or distraction. Plus he has an action figure. Can most bloggers beat that?
