One of the best things to help your brand is to engage your audience with a blog. One of the worst things to jeopardize your brand is to let your blog go stagnant.
What does having a blog say about your brand if there’s nothing to read? Nothing at all. Taking the time to plan your blog strategy makes tasks transparent and easy to execute.
Quality vs Quantity vs Consistency
The quality of your posts is, of course, far more important than how many posts you have. However, having a consistent blog keeps you from going stale. Balancing quality and engaging content with a consistent publishing schedule, on top of actually doing your job sounds tough – but it doesn’t have to be.
The first step in having a content creation strategy is to choose a publishing schedule that suits your organization. At Amalgam Design, we chose to publish an article for Bl’Amalgam at least once a week.
Plan Content a Month In Advance
Planning content a month in advance keeps your blog from getting derailed. Sometimes it helps to just take out a calendar and highlight the days you want to publish an article. For each day, decide the topic to blog about. Topics should be related to your industry and should remain within your audience’s interests.
Multiple Authors, One Editor
If you can’t squeeze writing a weekly blog article into your schedule, let others in your organization write too. While some worry that this may damage a company’s identity, on the contrary, it has many benefits:
- Allowing employees to write for your organization’s blog shows transparency, honesty and trust within your organizational culture.
- Your employees get to show off their expertise making your organization look more like leaders in your industry
- It creates a feeling of community and ownership within your organization
- You share the load in investing time into your blog
Take the time to review articles before posting to ensure accuracy and maintain tone.
Prepare Your Draft In Advance
Creating your draft days in advance ensures that you have plenty of time to edit, proofread and gather feedback from others within your organization. This also helps in the creation of a quality article as well.
