The main objective of a logo is to be instantly recognizable, inspire trust, gain loyalty and to position an implied superiority. It is one aspect of your company’s brand and must be relevant but strikingly unique from other logo’s in the same market niche.

Key considerations for your logo;

Simplicity

Your logo should make a statement about your company, starting with a concept. The simpler the logo the easier the intended message will be to communicate. Your logo can have some detailed features but it should be simple enough to make a quick and powerful impression.

Remarkable

Your logo can strengthen your company’s image and give you an advantage over the competition. Distinctive features are necessary to construct a logo that people will remember, and engage your audience. When viewing your logo you want future customers to quickly recognize it, comprehend your message and distinguish you from the competition, most importantly, they should remember you.

Flexible

Your logo should work across a variety of media such as web sites and in various printed applications. For this reason a logo should be designed and supplied in vector format, to ensure that it can be scaled to any size. The logo should work both in horizontal and vertical formats.

Colour

Colour has a strong emotional effect on people because of association. For example green is associated with the environment as well as associated with sickness and green with red indicates Christmas. You want to make sure you have the appropriate color and shade to reinforce your message.

The next time a customer needs your kind of business, your company will be chosen because of it’s brand recognition.