Author Archives:
Follow Us vs. Share This
We sometimes find that clients get confused between the “Follow Us” icons added to digital media and the “Share This” functionality that allows visitors to directly share web pages through social media. These 2 things are not interchangeable.
Share This
To Rank or To Sell? Writing Website Content for Search Engines and Conversions
Do you write your website content to rank on page 1 of Google or do you write it to drive sales from your visitors? Don’t worry. I’m here to tell you that you can have your cake, and get your fork, because you can eat it too.
It is absolutely possible to write website content that [...]
Top 10 Things I Love About Social Media
Social networks are a funny place. See Angie’s top ten favourite things about Facebook, Twitter and YouTube. And while you’re there, get some valuable insights into viral marketing and using networks for social responsibility.
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Don’t Eat the Yellow Snow: Why You Can Pass on YellowPages.ca
I got no love for Yellow Pages. Anyone who knows me knows not to get me started. The Yellow Pages print book serves its purpose, on some level or another, or at least my dad likes it. I must admit, even I crack it open once every year or two but that’s only because so many [...]
The Other White Meat: Creating Landing Pages for Search Engines
Take some time to investigate landing pages and you’ll see that close to 100% of results will be talking about using stand alone web pages to drive conversions coming from email or sponsored listings. The purpose of these landing pages is to “Buy Today!” and “Sign Up Now!” – to convert every visitor into a [...]
