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The Other White Meat: Creating Landing Pages for Search Engines
Take some time to investigate landing pages and you’ll see that close to 100% of results will be talking about using stand alone web pages to drive conversions coming from email or sponsored listings. The purpose of these landing pages is to “Buy Today!” and “Sign Up Now!” – to convert every visitor into a [...]
Google Adwords & Search Engine Marketing
It’s a fact: consumers use search engines to research on and offline purchases. Approximately 87% of online Canadians use search and 13% of North American Internet users report frequently clicking on sponsored listings. Search engine marketing is hands down the most successful method of online advertising. For one simple reason: you are advertising your product [...]
Google Me This – Google’s 72 New Algorithms
Whenever people talk to me about the intricacies of Google, I always state my fundamental belief that Google is smarter than anything they can possibly imagine. Google are always tweaking their algorithms and getting better and better at what they do: sorting out good websites from bad ones. And it recently got a lot better. [...]
This Is The Way The Newspaper Ends: Not With A Bang But a Dumbass Block on Google
@WSJ WTF? Dear Rupert Murdoch, Just in case the public outcry hasn’t been unanimous enough, I join my voice in with the deluge to say that blocking Google from indexing your news sites is virtual suicide. Charging subscriptions on top of that is lunacy. Don’t say we didn’t warn you.
8 Things You Can Do Right Now to Improve Your Online Performance and Gain Followers Through Twitter
Use the @ to talk to other people directly. Follow your your followers and find influencers who support/have interest in your organization. Remember that Twitter drives people to your main online sales tools: your website and/or blog
