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Get Your Videos Ranking: Video SEO for YouTube and Google
YouTube is much more than a video site. Google enjoys 63% of the search engine market and of that, YouTube (owned by Google) accounts for 25%. With Yahoo at 11% and Bing at 9%, YouTube is the second largest search engine. It has over 300,000,000 user accounts and is the second largest social media website [...]
Negative Comments on Your Blog – Deal With It
Comments on your blog are awesome and you want to encourage people to respond as much as possible. It gives your blog life and offers an opportunity to interact with your readers/customers. Comments provide feedback on what customers think about your products, services, organization or opinions, all of which is valuable information you are receiving [...]
Social Participation and the 90-9-1 Principle
Reading Paul Chaney’s book “The Digital Handshake” I came across the 90-9-1 Rule for Participation Inequality. Basically it states that:
90 percent of users are audience member
They are consumers of online content. Surfing, reading and viewing online content that others have created. They are listening but are not participating.
9 percent of users are editors
They are listening [...]
Brand Manuals will make your job easier
The brand is the heart and soul of the company. It describes who you are, what you do and how you do it. It’s important that the entire team work in unison to present the brand consistently across all marketing channels.
Having and following a Brand Manual will help build both brand equity and awareness. It [...]
Designing a logo that works
The main objective of a logo is to be instantly recognizable, inspire trust, gain loyalty and to position an implied superiority. It is one aspect of your company’s brand and must be relevant but strikingly unique from other logo’s in the same market niche.
Key considerations for your logo;
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