Category Archives: Search
To Rank or To Sell? Writing Website Content for Search Engines and Conversions
Do you write your website content to rank on page 1 of Google or do you write it to drive sales from your visitors? Don’t worry. I’m here to tell you that you can have your cake, and get your fork, because you can eat it too.
It is absolutely possible to write website content that [...]
Don’t Eat the Yellow Snow: Why You Can Pass on YellowPages.ca
I got no love for Yellow Pages. Anyone who knows me knows not to get me started. The Yellow Pages print book serves its purpose, on some level or another, or at least my dad likes it. I must admit, even I crack it open once every year or two but that’s only because so many [...]
The Other White Meat: Creating Landing Pages for Search Engines
Take some time to investigate landing pages and you’ll see that close to 100% of results will be talking about using stand alone web pages to drive conversions coming from email or sponsored listings. The purpose of these landing pages is to “Buy Today!” and “Sign Up Now!” – to convert every visitor into a [...]
Google Adwords & Search Engine Marketing
It’s a fact: consumers use search engines to research on and offline purchases.
Approximately 87% of online Canadians use search and 13% of North American Internet users report frequently clicking on sponsored listings.
Search engine marketing is hands down the most successful method of online advertising. For one simple reason: you are advertising your product or service [...]
Google Me This – Google’s 72 New Algorithms
Whenever people talk to me about the intricacies of Google, I always state my fundamental belief that Google is smarter than anything they can possibly imagine. Google are always tweaking their algorithms and getting better and better at what they do: sorting out good websites from bad ones. And it recently got a lot better.
In [...]
