Category Archives: The Watercooler
Social Participation and the 90-9-1 Principle
Reading Paul Chaney’s book “The Digital Handshake” I came across the 90-9-1 Rule for Participation Inequality. Basically it states that: 90 percent of users are audience member They are consumers of online content. Surfing, reading and viewing online content that others have created. They are listening but are not participating. 9 percent of users are [...]




