The Official Blog of Amalgam Design

Category Archives: The Watercooler

Social Participation and the 90-9-1 Principle

Reading Paul Chaney’s book “The Digital Handshake” I came across the 90-9-1 Rule for Participation Inequality. Basically it states that: 90 percent of users are audience member They are consumers of online content. Surfing, reading and viewing online content that others have created. They are listening but are not participating. 9 percent of users are [...]

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This Is The Way The Newspaper Ends: Not With A Bang But a Dumbass Block on Google

@WSJ WTF? Dear Rupert Murdoch, Just in case the public outcry hasn’t been unanimous enough, I join my voice in with the deluge to say that blocking Google from indexing your news sites is virtual suicide. Charging subscriptions on top of that is lunacy. Don’t say we didn’t warn you.

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