Tag Archives: advertising
Who’s the Expert Now?
I was reading posts in one of my favourite online forums when I noticed the signature line for one of the users: The Internet – Where anyone with a keyboard is an expert. Truer words have never been spoken and thinking of a recent conversation with one of my clients, I could feel my blood [...]
Google Adwords & Search Engine Marketing
It’s a fact: consumers use search engines to research on and offline purchases. Approximately 87% of online Canadians use search and 13% of North American Internet users report frequently clicking on sponsored listings. Search engine marketing is hands down the most successful method of online advertising. For one simple reason: you are advertising your product [...]
