Tag Archives: Branding
Who’s the Expert Now?
I was reading posts in one of my favourite online forums when I noticed the signature line for one of the users: The Internet – Where anyone with a keyboard is an expert. Truer words have never been spoken and thinking of a recent conversation with one of my clients, I could feel my blood [...]
Brand Manuals will make your job easier
The brand is the heart and soul of the company. It describes who you are, what you do and how you do it. It’s important that the entire team work in unison to present the brand consistently across all marketing channels. Having and following a Brand Manual will help build both brand equity and awareness. [...]
Designing a logo that works
The main objective of a logo is to be instantly recognizable, inspire trust, gain loyalty and to position an implied superiority. It is one aspect of your company’s brand and must be relevant but strikingly unique from other logo’s in the same market niche. Key considerations for your logo;
