Tag Archives: conversions
Who’s the Expert Now?
I was reading posts in one of my favourite online forums when I noticed the signature line for one of the users: The Internet – Where anyone with a keyboard is an expert. Truer words have never been spoken and thinking of a recent conversation with one of my clients, I could feel my blood [...]
To Rank or To Sell? Writing Website Content for Search Engines and Conversions
Do you write your website content to rank on page 1 of Google or do you write it to drive sales from your visitors? Don’t worry. I’m here to tell you that you can have your cake, and get your fork, because you can eat it too. It is absolutely possible to write website content [...]
The Other White Meat: Creating Landing Pages for Search Engines
Take some time to investigate landing pages and you’ll see that close to 100% of results will be talking about using stand alone web pages to drive conversions coming from email or sponsored listings. The purpose of these landing pages is to “Buy Today!” and “Sign Up Now!” – to convert every visitor into a [...]
