Tag Archives: marketing
Get Your Videos Ranking: Video SEO for YouTube and Google
YouTube is much more than a video site. Google enjoys 63% of the search engine market and of that, YouTube (owned by Google) accounts for 25%. With Yahoo at 11% and Bing at 9%, YouTube is the second largest search engine. It has over 300,000,000 user accounts and is the second largest social media website [...]
The Other White Meat: Creating Landing Pages for Search Engines
Take some time to investigate landing pages and you’ll see that close to 100% of results will be talking about using stand alone web pages to drive conversions coming from email or sponsored listings. The purpose of these landing pages is to “Buy Today!” and “Sign Up Now!” – to convert every visitor into a [...]
Google Adwords & Search Engine Marketing
It’s a fact: consumers use search engines to research on and offline purchases.
Approximately 87% of online Canadians use search and 13% of North American Internet users report frequently clicking on sponsored listings.
Search engine marketing is hands down the most successful method of online advertising. For one simple reason: you are advertising your product or service [...]
Brand Manuals will make your job easier
The brand is the heart and soul of the company. It describes who you are, what you do and how you do it. It’s important that the entire team work in unison to present the brand consistently across all marketing channels.
Having and following a Brand Manual will help build both brand equity and awareness. It [...]
Designing a logo that works
The main objective of a logo is to be instantly recognizable, inspire trust, gain loyalty and to position an implied superiority. It is one aspect of your company’s brand and must be relevant but strikingly unique from other logo’s in the same market niche.
Key considerations for your logo;
Share This
