Tag Archives: Online Marketing
Who’s the Expert Now?
I was reading posts in one of my favourite online forums when I noticed the signature line for one of the users: The Internet – Where anyone with a keyboard is an expert. Truer words have never been spoken and thinking of a recent conversation with one of my clients, I could feel my blood [...]
Happy Birthday World Wide Web
Twenty years ago, a simple document proposed a unified way for computers in a network to display information in a human readable way. It allowed you to easily move from one piece of information to another by simply moving your mouse over a piece of text and clicking it. This simple document, was the precursor [...]
World Vision Canada Homepage Redesign
This September, Amalgam Design earned the honour of redesigning the homepage for World Vision Canada’s website. World Vision Canada is one of Canada’s largest charities with annual revenues in excess of $300M. More than half a million children are sponsored by Canadians through this amazing organization.
To Rank or To Sell? Writing Website Content for Search Engines and Conversions
Do you write your website content to rank on page 1 of Google or do you write it to drive sales from your visitors? Don’t worry. I’m here to tell you that you can have your cake, and get your fork, because you can eat it too. It is absolutely possible to write website content [...]
Don’t Eat the Yellow Snow: Why You Can Pass on YellowPages.ca
I got no love for Yellow Pages. Anyone who knows me knows not to get me started. The Yellow Pages print book serves its purpose, on some level or another, or at least my dad likes it. I must admit, even I crack it open once every year or two but that’s only because so many [...]
