The Official Blog of Amalgam Design

Top 10 Things I Love About Social Media

Social networks are a funny place. See Angie’s top ten favourite things about Facebook, Twitter and YouTube. And while you’re there, get some valuable insights into viral marketing and using networks for social responsibility.

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Don’t Eat the Yellow Snow: Why You Can Pass on YellowPages.ca

I got no love for Yellow Pages. Anyone who knows me knows not to get me started. The Yellow Pages print book serves its purpose, on some level or another, or at least my dad likes it. I must admit, even I crack it open once every year or two but that’s only because so many of my local businesses haven’t clued into how awesome Google Maps is and have yet to list themselves on it.

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What’s with the Buzz?

It has been 34 days since Google launched their social networking / messaging / real time update tool. Google buzz lets you “Start conversations about the things you find interesting”. This sounds awfully familiar. While twitter limits its users with 140 character messages, Buzz gives the user more features. But will it be a hit? Read more »

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Get Your Videos Ranking: Video SEO for YouTube and Google

YouTube Ranking

YouTube is much more than a video site. Google enjoys 63% of the search engine market and of that, YouTube (owned by Google) accounts for 25%. With Yahoo at 11% and Bing at 9%, YouTube is the second largest search engine. It has over 300,000,000 user accounts and is the second largest social media website after Facebook.

YouTube’s search algorithm includes: title, description, tags, number of views, user rating and incoming links. All of these elements can be influenced by either the video producer or the viewer, and will determine the placement in YouTube and Google’s search listings. YouTube and Google absolutely influence each other. The higher your video ranks in Google, the more views it will receive, and the better it will rank on YouTube. The better your video ranks on YouTube, the higher it will rank in Google.

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The Other White Meat: Creating Landing Pages for Search Engines

Landing PageTake some time to investigate landing pages and you’ll see that close to 100% of results will be talking about using stand alone web pages to drive conversions coming from email or sponsored listings. The purpose of these landing pages is to “Buy Today!” and “Sign Up Now!” –  to convert every visitor into a buyer. Often these pages don’t even link to the main website. Its entire reason to exist is to sell.

I want to talk about the other kind of landing page – the kind that is built for search engines. The purpose of these pages is to earn a high organic ranking for a specific product or service. This gets you click throughs from organic search engine results that lead directly to your website.

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