The Official Blog of Amalgam Design

Blog Content Creation Schedule

One of the best things to help your brand is to engage your audience with a blog. One of the worst things to jeopardize your brand is to let your blog go stagnant.

What does having a blog say about your brand if there’s nothing to read? Nothing at all. Taking the time to plan your blog strategy makes tasks transparent and easy to execute.

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Negative Comments on Your Blog – Deal With It

flipping the birdComments on your blog are awesome and you want to encourage people to respond as much as possible. It gives your blog life and offers an opportunity to interact with your readers/customers. Comments provide feedback on what customers think about your products, services, organization or opinions, all of which is valuable information you are receiving absolutely free.

How you respond to their comments, especially negative comments, is an extension of your online brand and people will take note. As in life, whenever I receive opinions or comments that differ from mine, I use some basic strategies to take the heat out of the situation and improve communication.

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Foursquare and Gowalla Takes Social Media to a new Level

Foursquare vs Gowalla

Everyone knows that Twitter is today’s social media darling. Twitter allows you to share links, news or status updates to your friends. This immediacy and the sharing of information to your network is the heart of social media. But with Twitter peaking everyone is wondering what the next big social media push will be and how it will affect business. Foursquare and Gowalla are making that push and businesses should be keen on trying these services out. Some businesses are already offering special deals for active users of these services. Why is this a good idea? Geotargeted marketing not only allows businesses to target an audience in the same city, but it also allows business to target an audience to the square-foot. But what do Foursquare and Gowalla do? Rather than explaining their functions, consider the following story:

You and your friends are waiting in line at a restaurant. Bored, you take out your iPhone and turn on your Foursquare or Gowalla app. Before you check into the restaurant, you notice a wings place listed near by. Curious, you take a look at that location’s profile since Gowalla and Foursquare lets locations have their own profile page. Then you notice a tip left by the owner: “Tired of waiting? Next 10 people to walk in get free wings tonight.” It was posted just two minutes ago. Awesome! You and your party leave the never ending line and get the free wings.

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Google Adwords & Search Engine Marketing

Search Engine MarketingIt’s a fact: consumers use search engines to research on and offline purchases.

Approximately 87% of online Canadians use search and 13% of North American Internet users report frequently clicking on sponsored listings.

Search engine marketing is hands down the most successful method of online advertising. For one simple reason: you are advertising your product or service to people who are actively looking for your product or service. Display ads, online sponsorship, or email campaigns simply do not have the same targeted consumer synergy.

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Google Me This – Google’s 72 New Algorithms

uberGoogleWhenever people talk to me about the intricacies of Google, I always state my fundamental belief that Google is smarter than anything they can possibly imagine. Google are always tweaking their algorithms and getting better and better at what they do: sorting out good websites from bad ones. And it recently got a lot better.

In November 2008, Google increased its algorithms from 128 to 200. Considering how smart it was before, that made it a whole lot smarter. A year later, SEO companies are feeling the impact of this latest blast of uberGoogle.

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