Graphic Design

Graphic design includes any material with a design element, be it logos, business cards, websites, or magazines. It is the visual presentation of your images and words.

Have no illusions: at this very moment, your business is being judged based upon its graphic design. It is the face that you put on to your customers and it tells them if you know what you're doing.

What Should You Look For In A Graphic Designer?

A good graphic designer knows that design is a marriage between images and text, and that both are equally important. The images enforce your brand, but the written words express your ideas.

Ask yourself if you like the look of a graphic designer's marketing materials – not just their portfolio pieces but their own marketing materials. If you don't like the brochure or website you're looking at, why would you hire them?

Graphic Design and Brand

It isn't enough to have a chic design if it doesn't fit your brand. Too many times, we've come across excellent designers who don't understand marketing. They create beautiful design pieces that are completely useless. They don't listen when you explain what your company is about, and they design for themselves, not for your customers.

Your design agency needs to work with your brand to increase your value and maintain consistency with your customers.

Amalgam Design understands how images communicate. We know how to use typography to sell ideas. We know how to enforce existing brands and how to create new ones.