We Are Not Marketing Consultants

Amalgam Design doesn't just identify what you need to do and then show you the door, we actually do it. We are not just your marketing advisors, we are your marketing department.

We Are Not an Advertising Agency

Advertising agencies are presented with an advertising "problem" for a client and they come up with an advertising "solution" for that problem. This is fine for companies that know what their "problem" is. For everyone else, advertising is one of the last legs of the marketing cycle which means you need to have done a ton of work before an ad agency can begin to help you.

We start at the beginning and help you position yourself within your market. We help establish your brand and identify obstacles within your marketplace. We strategize on how to overcome these obstacles and then develop creative advertising to augment the marketing plan.

We don't think in terms of "problems" and "solutions". Athletes competing in the 800 metre hurdles don't consider jumping over the hurdles as a "problem needing a solution" – it's the whole point of the sport!

We Are Not Just Graphic Designers

All of our graphic designers have a background in marketing. Why? Because it's not about creating pretty graphics -- it's about creating compelling graphics that communicate a specific message. If you don't understand the message, how can you communicate it effectively?

Understanding the market and listening to the client are the most overlooked characteristics required of a good graphic designer. Too many designers make you fit into their style and make you communicate their way. A designer must be a chameleon who fully understands an idea and can crawl inside to make it blossom.