Email Campaigns

Email continues to be the dominant online marketing tool. According to Epsilon, Neilson and other market research firms, checking email continued to be the top online activity for North Americans in 2009. Even among heavy users of social media such as Twitter and Facebook, email is still the dominant online application.

Email campaigns inform your existing customers about all of your products and services, upcoming events and promotions, or new products and services. An email campaign is a highly successful way to solicit repeat business or to get referrals from existing customers.

A successful email marketing campaign sets expectations for your clients and then delivers to meet those expectations. When they subscribe, clients should be told what type of content they'll be receiving and how frequently they'll be receiving it. In execution, your emails should arrive when you say they will, speak to them as you've described and be easy to read.

Our approach with email marketing is to begin with the development of an annual strategy identifying the frequency of your email blasts and the communication goals for each blast. This helps to determine the amount of new content that will need to be generated. Next, we create a user-friendly HTML email template that performs well across email clients and is complimentary to the design of your website. Our email templates are gorgeous and jump out of any in box. The email template development is similar to that for the website; starting with a mock-up and moving through revisions to a final design.

Once the template is established we can work with you to:

Develop and deploy each email blast individually on an email by email basis

Or

Integrate the email template into an Email Marketing System (EMS) that will allow you to add content and deploy the emails yourself.

Finally, we'll integrate the subscribe and unsubscribe functions of the EMS into your website so that your contact list is always up-to-date.