Search Engine Marketing

Running a sponsored listings campaign through a search engine is the most effective method of online advertising. It's also the most affordable. Also known as a "search campaign", or "search engine marketing", sponsored listings are the pay-per-click ads that run down the right hand side of the search results.

The most popular search campaign is through Google Adwords. But Bing and Yahoo also have effective sponsored listing opportunities.

The reason why these ads are so effective is because online shoppers use search engines to research their purchases. In other words, you are advertising directly to consumers who are actively looking for what you're offering. Other methods of online advertising simply cannot touch that level of targeted consumer synergy.

How Does It Work?

Sponsored listings work on a pay-per-click model which means you only pay when a user clicks on your ad and goes to your website.

You determine the budget you want to spend on click throughs per day and you only pay when a user clicks one of your ads. The search engine will display your ad until your click through budget is spent for the day. Then it waits until the next day and displays it again.

Placement is determined by how much you are willing to pay (or bid) for a click through on your ad. How much does a click through cost? That depends on how competitive your industry is. You can pay as little as $0.05 for a click through or as much as $35.00.

Our challenge is to bid on the keywords that will give you greatest return for your investment.

Why Does It Work?

Search campaigns work because even though the listings are ads and users know they are ads, those ads are often more relevant to what the user is looking for than the organic results. Often, they are more noticeable too.

And keep in mind, the more users click on your paid listings, the better Google will rank you in the organic listings!

How Much Does it Cost?

We have a comprehensive monthly search engine marketing package that includes content creation for 4 ads for one campaign, keyword selection, weekly monitoring and optimization, and a report at the end of each month. Since Google enjoys 85% of the search market, we recommend that you start there.

How much do you need to spend on ads? We've seen good results with a budget as little as $5 a day ($150 a month).

*1 Google campaign - $325/month
*Set up campaign on Bing - $150/month | Yahoo - $150/month
*Each additional campaign - $150/month for Google | $50/month each for Bing and Yahoo
*Price does not include cost of click throughs.

What Do You Mean by "Campaign"

1 campaign = advertising 1 product/service.

For example, if we ran ads for Search Engine Marketing, that would be one campaign. If we ran ads on Social Media Marketing, that would be a second campaign.

Contact us today to start successfully advertising online!

For more information on the effectiveness of Search Engine Marketing, read our blog article: Google Adwords and Search Engine Marketing