Social Media Marketing

More and more businesses are recognizing the power of social media marketing but so many have no idea how to harness it.

Websites such as Facebook, Twitter, LinkedIn, YouTube, Digg, MySpace, Wikipedia, and Flickr offer limitless marketing possibilities to businesses who know how to use them. Such a complex business is social media, entire news websites exist just to keep up with the latest and greatest features, tactics and benefits of these and other sites.

Social media marketing, like most marketing, can be done in degrees. For some businesses, it's important just to establish an online presence. It also boosts search engine ranking to have a blog and links from social media sites, so for this reason alone it's important to pursue them.

Other businesses can create product buzz and "go viral" in a way that defies the reach of standard marketing. The methodology of how to succeed at viral marketing can differ from agency to agency, but we find that an honest hook does you far better than any efforts at deception. What people most often forget about Web 2.0 is the user generated content at the fundamental level. Get your customers involved online and they will do your marketing for you. Often the key to social media marketing is great customer service. You want to get people talking about you, so exceed their expectations and give them an opportunity to tell their friends and collegues about it.

Social Media Audit

Several of our clients are prepared to dedicate resources to social media and even have all their networks up and running but still feel lost in the cyber storm. For these clients we can perform a social media audit.

Our audit reviews all of your networks and considers what you are doing right and what you could be doing better. If offers a guide to social media updates and recommends a schedule and content topics to achieve your goals. We offer specific examples of updates to make for your organization. The audit also tells you where you should amalgamate your channels and where you should branch out. Our clients have found our audits to be extremely useful for helping them demystify social media and grow their followers.

Audit price depends on number of media channels to review.

Social Media Set Up and Support Packages

Want to ride the wave of social media but don't want to over commit? We offer start up prices and monthly support packages for blogging and social networks that includes "virtual assistant" services and a weekly Social Media Feed which tells you exactly what's going on online, where, and what you should do about it.

Your blog is the backbone of your social media marketing

A blog is not only a fantastic tool to boost your search engine ranking, it is the backbone of social media. Blogging works because it gives your organization a voice. It gives you a place to express your personality, your passion, and your unique ability to impact the world. It shows the world that you are a dynamic organization that is constantly driving forward. A static website that states your services and doesn't change for months does not set you apart as a expert in your field. A blog gives you the opportunity to comment on world events and how it ties into your work. It's your chance to talk about new products, new events, or other news stories that tie back to your organization and offers a reason to hire you. The blog is a bridge to your website and to new business.

Blog set up - $1,250   Blog support - $125/month

Twitter

Twitter is an ideal platform to connect with new people and drive traffic to your blog. It has a wide spread in that it's easy for complete strangers to find you and follow you. It's easier to create a "buzz" through Twitter than many other networks as the viral component is very fast.

We create a Twitter account for your and design a custom backdrop to promote the brand, the website, and other social media channels.

Where possible, we tweet on your behalf and send you alerts to tweeps you should be responding to.

Twitter set up - $250   Twitter support - $375/month

Facebook

Facebook has enormous "word of mouth" potential. When users become a "fan" of your page, it shows up in the sidebar of their friends' new feed. That means you are automatically advertising to your fans' friends for free. So the challenge becomes giving your customers a reason to join your Facebook page. The answer lies in valuable content.

We create a Facebook profile for yourself organization. The goal of Facebook is to make your page interesting enough to encourage fans to join. This means relevant content and links need to be provided on a regular basis. In order to build a Facebook community, you need to encourage activity amongst your fans.

As part of our Facebook set up, we create photo albums, start forum topics, and upload videos to get you started. As part of our support package, we make weekly status updates on your behalf and link to relevant interesting content.

Facebook set up - $575   Facebook support - $125/month

YouTube

YouTube is the second biggest search engine. That means that people are using it to find answers to their questions. Having videos that answer these questions are invaluable for establishing trust and identifying you as an expert.

Furthermore, videos rank very well on search engines and drive more traffic to your site. Videos are one of the "high engagement" elements that Google likes so much, showing that your site is built for users, not for search engines.

Your videos do not need to have high production values, in fact, in social media low production works best as it contributes to a sense of authenticity. Just make sure you show the website at the beginning and end of the video. You could even make it watermark in the corner of the whole video. We will design a YouTube custom backdrop to promote the brand, the website, and other social media channels. As part of our support package, we use best practices to ensure that your videos are visible through search and rank as well as possible.

YouTube set up - $250   YouTube support - $125/video upload