Email Fundraising

Email campaigns to your donor lists raise money. The only question is: how much? Direct response campaigns are what keep not-for-profits alive. As such a fundamental part of your donor strategy, can you risk not doing it right?

A good email campaign uses all the rules of email engagement and then some. First, our subject lines are compelling selling right in the inbox. Our email templates are gorgeous and functional. Donors are more likely to give if they believe you are professional.

Clear, concise and clickable calls to action drive donations. We know where and how to position them. We know how much copy is too much and how much is not enough. We know how to make the emails personal without becoming smarmy. Most importantly, our experts have been doing this for over a decade and have tested and retested what works.

And it doesn't just have to be about fundraising. It's about advocacy and donor engagement. Your goal can be to raise awareness for an event, to get supporters to sign a petition or just to tell your supporters about something great they've helped you to accomplish. Regardless of your goal, we'll help you to deliver emails that get your supporters to react a nd remember why they chose you in the first place.

Acquisition Versus Cultivation

Acquisition emails are quite different from donor cultivation emails. Acquisition is about selling your cause and converting someone who knows "of you" to someone who supports you. It must be clever and moving. It must make your case for support in an emotionally engaging way. It must make them choose you over all other charities.

Donor cultivation on the other hand is about clarity. Here's what we need and when. If you're asking your friends for a favour, they don't need to hear the song and dance about why you're worth it -- you're already friends -- they want to know how much you need and what you're going to do with it. And what about that last amount they gave you? Don't forget to mention what their donations have accomplished so far and you're off to the races.

Planning

You've got a lot to cover. You have campaigns and events and big things planned. If you email everyone about everything, you risk donor fatigue. So how much is too much? How many emails do you need for a successful campaign?

We plan the content and frequency of your campaigns to ensure a favourable outcome.

Design and Content

Email templates have their own logic and rules. Email readers are not the same as web browsers. We design to email usability best practices and to avoid spam filters. We assure our emails communicate their goals even with web images turned off.

Our templates are gorgeous. We love clean, compelling designs. We make sure your email templates are on brand and on campaign.

We compose your emails for maximum response. We drive click throughs with conversion oriented language that makes your case.

Execution

Using industry leading email management systems, we deploy your emails for you and track the results.

In other words, you hire us to do your email campaigns and sit back and watch the donations roll in.

It's All About List Quality

We won't lie to you. We'll tell you exactly what you can expect based on the quality of your list. We won't exaggerate to get your business. We want meet your expectations squarely.

If you want to focus on building your list, that's another area where we can help. Talk to us about strategies to grow your list with quality supporters and potential supporters.