Social Media

Unlike for-profit businesses, charities have a unique opportunity through social media. They have a wide appeal across a broad group of people. Social media users don't feel like they are being spammed by charities, but instead are inclined to feel a little guilty if they don't want to stay informed about what charities are doing. If you make a good case for support, complete strangers who have never supported your organization may feel compelled to share your content with friends and family. Donors want to show their networks they've supported you and openly show allegiance to your brand which is rarely the case with retail purchases. Others, who may not be in a position to donate, will share your message instead, thereby spreading your content to their network.

Social Media Audit

Many of you have the resources allocated to social media and have set up all your networks but still feel lost in the woods. You know you could be doing better but don't know how. You've heard stories of amazing feats of online support and fundraising coming from social media but are struggling to get any traction or followers.

For charities like these, we offer our Social Media Audit. Our audit reviews all of your social networks and makes strategy, scheduling, and content recommendations to improve your success. We also recommend networks that you aren't currently using and offer advice on how to proceed with them. We'll identify any mistakes you're making or opportunities you're missing as well as identify what you are doing right. We'll help you use social media to support your programs and fundraising campaigns.

The audit is written specifically for your organization based on your mission and goals. The audit will help you gain support.

Charities we've written audits for include The Heart and Stroke Foundation and World Vision Canada.

Social Media to Build Your List

Remember that social media isn't your main sales tool, it merely drives people to it. Social media can be used to increase website traffic (and therefore program awareness) or to build your acquisition email list.

Successful marketing is a chain of activities that all feed and lead into each other and social media is no different. You can choose anything you want as your social media goal, including list building. Grow you email list and your potential donors.

Let us help you devise a social media campaign to build your list.

Social Media Backgrounds

Social media users are more likely to follow, friend, or subscribe to a branded channel. Why? Because it offers credibility. Users can see in a flash who you are and what you're about. In the case of charities, it let's users know that you are the official page, account, etc. for your organization.

Amalgam Design creates backgrounds for Twitter and YouTube that are branded and practical. Specifications and best practices vary from network to network. We know what works and what doesn't.

Click here to view our social media backgrounds.