Website Strategy

Because not-for-profits are idea driven, your website must communicate that idea with unwavering clarity. You must make it impossible not to be moved by your idea. You must drive visitors to act. You need them to donate, to volunteer to support your organization. But how?

This is no different that a for-profit sales conversion path. First you determine what it is you need your visitors to do then you consider what you need to tell them to get them there. Then you take them by the hand through each step on your path.

Design For Change

The definition of good design is visually communicating an idea. This is never more important than with a charitable cause. People are moved to act by being inspired. They want to be part of something bigger than themselves. It's not enough just to tell them about your cause. Your case for support must be made via an emotional concept that's communicated succinctly and visually.

Usability Is Paramount

Online usability is critical for not-for-profits. If users can't find the donation page you're done. If they can't find your latest event or press releases, you've lost needed support.

Charities Need SEO Too!

It's not just big business that needs search engine optimization. If you aren't on Google, you don't exist. Users researching your cause need to find you. Potential donors need to have you top of mind. People looking to get active need to know what you are doing to change the world. And most importantly, people who need your help need to know you're there!

We know the rules of search engine optimization and know how to use them without compromising content quality.

Functional Details

We have extensive experience with not-for-profits. This means when you tell us you're using Razor's Edge or Artez, we know what that is and what the ramifications are for your online initiatives. We've used online donation portals and we know how to integrate them into our designs. We can also make recommendations on which portals to use for what (event sponsorship, virtual catalogue, donation page, etc.) and the limitations of each.

How to Manage That Content Management System

If you require a content management system (CMS) and, let's face it, most not-for-profits do, we can evaluate your needs and preferences and implement a CMS that is a good fit for your organization. That includes open source or licensed systems: we choose the best one for you.