Corporate Identity & Stationery
Your corporate personality is a direct extension of your brand. It tells potential customers who you are. Customers can glean a great deal from your company stationery. They get a sense of your quality, how modern you are, who your audience is and more. It is your persona and should be in complete alignment with your business objectives.
Your identity should be distinguishable. This starts with a good logo but don't under estimate the power of good design in your corporate identity. It can have a large visual impact and set you apart from competitors. It can raise brand awareness and impression of quality. Done poorly, it can also hurt your brand and quality perception.
It's All Your Identity
The following are examples of pieces in your corporate identity:
- Business Cards
- Letterhead
- Envelopes
- Mailing Labels
- Pocket Folders
- Invoices
- Microsoft Office Templates
- Powerpoint Template
- Notepads and PostIt Notes
- CD/DVD Labels
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