Have Plan, Will Travel

You wouldn't go on a trip around the world without a plan (or at least a budget) and marketing is no different. A successful marketing campaign involves multiple channels and tactics. You can't possibly keep on budget or track success without a plan.

You're The One That I Want

Who are you targeting for your product or service? How will you engage them? How you talk to your uncle is not the same way you talk to your best friend. Different people respond differently. Figuring out who you want to engage and tailoring your marketing plan toward them is crucial.