Competitive Analysis

Knowing what your competition is doing is your first line of offense. It can help determine price, brand positioning, advertising strategy, and the very products and services you offer. Doing business without having evaluated your competitors is like skiing with your eyes closed.

What is a Competitive Analysis?

A competitive analysis by Amalgam Design is a report writen by us that we present to you. It examines what your competitors offer, who they are selling it to, and at what price. We evaluate their marketing; analyze their taglines, design and brand; itemize where they advertise and how; and conduct a thorough examination of their website and online marketing effort. We determine how they position themselves and how that compares to you.

Then we tell you what to do about it.

Marketing Through Competitive Analysis

The final result of the competitive analysis is often a clear understanding of what sets you apart. Understanding your strengths and who they appeal to is the basis for a strong marketing campaign.