Search Engine Optimization

SEO is a tricky business. There are no guarantees and no one knows all of the answers. But our SEO experts have a pretty good idea what the rules of the game are.

All you can realistically hope to do is strengthen your online ranking. Anyone who promises you page one on Google is a liar, because there are no magic beans that can make that a reality.

All we offer are tried and true strategies. SEO involves doing dozens of little things that all add up. We always have optimization in the forefront of our minds when building a website.

What No One Wants To Tell You

It takes 6 months to a year for your search engine optimization initiatives to take effect. It is a slow and laborious process but, once attained, it lasts years.

Keywords Are Key

It's no secret that the road to search engines is paved with keywords. Keywords are the words that users put into the search area when looking for a product or service. The first thing we do with you is sit down and put together a list of keywords. These are the words that we then try to strengthen for you so it is more likely that you show up when users search on them. The selection of keywords can be a highly strategic act, so it pays off to consult the experts.

Backlinks: If You Build Them, They Will Come

The Internet is one big popularity contest. The more relevant websites that have a link to your site, the better. Note the word "relevant" in there. Getting thousands of backlinks from random sites is like having cardboard cutouts of people at your party. Nobody buys it. We use our Amalgam Webtools system to find potential backlinks and then we review them, one by one, in person, to determine if it is right for you. Then we get you listed on those that make the cut.

Simultaneously, we work with our online marketing team to create pages and links in social networking sites like Facebook and Flickr, to get your business and links out there.

The Moment You Don't Respect It, It Destroys You

Google hires some of the greatest mathematicians in the world. You and I are not going to outsmart it. Trying to exploit search engine loopholes will only get you blacklisted. And even if they work right now, they may not next year, which means you'll have to start from scratch and rebuild. Natural results based on good rich content is the best way to go. Honest.

It's a cruel, hard, search engine optimized world out there. Businesses are cluing in and getting better and better at it. Search engines are your door to hundreds of thousands of potential customers. Don't let the door hit you in the heinie.