Target Market Identification

Falling somewhere in between competitive analysis and market research, target market identification determines the group of consumers you want.

But I Want To Sell To Everybody

Wanting to appeal to everyone is a trap. As a consumer, something has to appeal to me enough to make me take the time to review it. If it isn't targeted toward me, I don't bother. And neither does anyone else. You must choose a demographic and pursue them aggressively. If you have the budget, you can reposition your marketing campaign and simultanously pursue another target. But that can get pricey. And don't forget that effective target marketing can have unexpected results. For example, if you target young men effectively, the result might be their moms and girlfriends buying the product for them because the image of the young man you are selling appeals to them.

How Do You Identify a Target Market?

We evaluate both your current customers and current market trends. We try to find relationships between demographics and their buying patterns. If we're lucky, we'll find a totally untapped target market waiting to buy your product.

Have Target, Will Market

Once we have the target market in mind, we build a marketing plan to reach that demographic. We go where they go, become part of what they do, appeal to the vision they have of themselves.